The Impact of Social Media on University Learning
Surendra Kumar Sahu

Abstract
Purpose: The main purpose of the paper is to investigate the usage of social media sites by faculties of GGS IP University. Design: A structured questionnaire was designed and personally distributed to 168 respondents. Findings: It is observed that faculties are using social media sites for both personal and professional purposes. It is also found that most of the respondents used social media sites for “lurking” while few used such sites for promoting one’s research. Conclusion: Collaborative and peer-to-peer learning were common benefits from SMSs (Social Media Sites) while some expressed concern regarding lack of integrity of online submissions and privacy. In spite of those concerns, however, faculties believe that social media sites offer value in teaching.

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